Hi {{firstName}},
Thank you for registering to attend {{webinarTitle}} on {{startDate}} at {{startTime}}. | Quick overview of the webinar content: |
Digital engagement is now part of almost every pharmaceutical marketing plan. That much is clear. But the real question is slightly more uncomfortable. Has digital actually become part of strategy, or is it still sitting on the side, measured through clicks, open rates, and engagement dashboards that don’t always translate into real commercial impact?
Over the past few years, many organisations invested heavily in digital channels. Platforms, email programmes, content hubs, analytics dashboards. In theory, all of this should have strengthened how pharmaceutical companies engage with healthcare professionals. In practice, the picture is a little more mixed.
Some teams have seen real value. Others feel digital sometimes became another KPI to report rather than a tool that genuinely supports prescribing decisions or improves HCP engagement.
That tension is exactly what this upcoming industry partner webinar will explore.
On 24 March 2026 at 19:00, EMGuidance will host a thought leadership discussion bringing together perspectives from commercial leadership, strategy enablement, and future-focused healthcare thinking. The goal is not simply to talk about digital channels, but to unpack how digital engagement actually connects to commercial strategy.
Joining the discussion are three industry voices who bring very different perspectives to the table:
Nashlyn Jangooraj, Strategy Enablement Manager, who works closely with organisations navigating digital transformation and commercial capability development.
Phumlani Mancapha, Managing Director of MM Group and a commercial leadership expert with experience across organisations such as AstraZeneca and Mylan.
Louise Claassen, Co-Founder and Managing Director at ORBmersive, who focuses on how emerging technologies and immersive learning are reshaping professional decision making.
Together, the conversation will unpack what the industry may have gotten right, where assumptions may have been wrong, and what a more aligned digital future could realistically look like.
If you work in pharmaceutical marketing, digital strategy, commercial leadership, or market access, this discussion should feel very relevant. Possibly even a little provocative. | Attendance is free! Don’t forget to add this event to your calendar. |
| Speaker's Biography: |
|
|
Webinar speaker: Nashlyn Jangooraj
|
|
|
Nashlyn Jangooraj is a Strategic Enablement Manager in the pharmaceutical industry, specialising in digital transformation, omnichannel engagement, and commercial strategy. Her work focuses on enabling organisations to shift from fragmented digital execution to connected, customer‑centric engagement models that deliver measurable commercial impact.
She has strong expertise in building and embedding omnichannel (OCE) frameworks, digital best practices, and scalable enablement models that support effective HCP engagement across channels. Nashlyn partners closely with marketing, commercial, medical, and agency teams to translate strategy into practical, executable solutions—balancing global direction with local market realities.
A key area of focus is unlocking AI applications within the SA Pharma industry to accelerate strategy execution, smarter content orchestration, process optimization, and improved decision‑making. With a structured, curious, and impact‑driven approach, Nashlyn thrives at the intersection of digital capability building, change management, and commercial outcomes. |
|
|
|
Webinar speaker: Phumlani Mancapha
|
|
|
Phumlani Mancapha is a seasoned commercial leader with nearly two decades of experience driving sustainable sales growth across the pharmaceutical and healthcare ecosystem in Africa. His career spans frontline sales, national sales leadership, and executive roles within multinational organisations, where he has led complex portfolios across private and public healthcare markets.
Most recently, Phumlani served as Biopharma Business Unit Director for AstraZeneca within the African Cluster, where he led multi-market teams through periods of restructuring, regulatory pressure, patent loss, and constrained resources, while consistently delivering growth, defending market share, and launching new therapies at scale. His leadership is recognised for transforming sales cultures, strengthening execution discipline, and unlocking performance in highly regulated, resource-constrained environments.
Phumlani is the Founder and Managing Director of MM Group, a leadership and advisory firm focused on business consulting. Offering executive and corporate coaching, and leadership development. His purpose is to develop future-ready leaders equipped to solve Africa’s healthcare and commercial challenges through clarity, accountability, and human-centred leadership. |
|
|
Webinar speaker: Louise Claassen
|
|
|
Louise Claassen is the co-founder and Managing Director of ORBmersive, an innovation studio working at the intersection of immersive technology, artificial intelligence, and human transformation.
She leads the design of immersive learning and strategic experiences that help organisations navigate the transition from the Fourth to the Fifth Industrial Revolution. Her work combines virtual reality, generative AI, and intelligent agents to enable new ways of thinking, learning, and decision-making.
Over the past seven years, she has explored the use of VR and AI across corporate and higher-education contexts in Africa. She also develops AI capability frameworks, builds custom GPT agents, and supports organisations in engaging responsibly with intelligent systems.
Based in Johannesburg, her work focuses on helping leaders use exponential technologies to expand human capability and build digitally fluent organisations prepared for the future. |
|
|
We look forward to seeing you there.
Best regards, The EMGuidance team |
|
|
|
| |
West Tower, 2nd Floor, Nelson Mandela Square, Maude Street, Sandown, 2146 |
|
|
|
|
